full weekend seminar for the floral entrepreneur covering six essential topics.
July 28 & 29,
2012 in Portland Oregon
Calll us for information on
The Business of Flowers
This class is an introduction to the opening of studio-based floral businesses.
The world of business is being reinvented daily and the floral industry is no exception.
This class is designed for today's floral entrepreneur who wants to take advantage of the
exciting and profitable niche markets that are emerging.
In this class we will review the basics of small business ownership including, site
location, marketing, advertising, labor and logistics. We will explore and brainstorm
niche markets including weddings and events, subscription, commercial, studio, home and
Creating a Business Blueprint
This class will deal with positioning a potential business. Positioning is
determining exactly what niche a business is intended to fill and creating a blueprint for
that business. We will research the physical and financial requirements for various
potential businesses and explore the viability of these business plans.
You will enjoy this exploration of the costs, challenges, opportunities and realities of
being a floral entrepreneur.
Creating a Marketing Plan
In this class you will learn the critical differences between general marketing and
targeted marketing. We will explore the principles of guerrilla marketing and
how to make the consumer aware that you exist without wasting a lot of money. We will
explore marketing methods and the secrets of saving marketing money.
You will discover that as a small entrepreneur you can launch a creative marketing plan
that would be the envy of a large corporation.
Creating a Financial Plan
Every entrepreneur will tell you that the first year is the hardest. Why? Because as a
niche-based entrepreneurial business, you have few very few financial models to serve as a
guide. But, that does not mean that you proceed without a pro-forma financial plan. In
this class we will explore the basics of creating a financial plan. You will discover that
there are sound methods for creating a first year budget and cash-flow analysis.
We will review the financial rhythms of various floral niche businesses, the sales peaks
and valleys created by holidays and events throughout the year and the cautions in
creating a realistic budget and cash flow.
Creating a Business Identity
Identity defines what a business is really about. We will explore the building of a good
business reputation and valuable good-will for your brand name. In this class you will
discover the importance of promoting your business through social involvement and
You will learn how to build a strong company name that inspires loyalty and trust with
your customers and provides a level of familiarity and comfort to draw in new customers.
Embracing the New Technology
Websites, e-broadcasts, blogs, podcasts, e-commerce, e-auction and chat rooms: the
opportunities for the floral entrepreneur who is willing to embrace internet technology is
literally exploding. In this class we will explore basic internet marketing tools and you
will discover that using these tools is not that difficult.
We will review various applications of internet tools for floral niche businesses and
explore potential future opportunities.
The Floral Entrepreneur's
weekend will fill quickly, so sign up today!
Class #12-0728, Portland, OR, $295.
July 28 & 29, 2012
9:00AM - 4:00PM
"Bring a Friend" Special
First Registration-Full Price,
Second Registration 1/2 Price
Class #12-0728b, Portland, OR, $442.50.
July 28 & 29, 2012
9:00AM - 4:00PM